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CHAN, Kim W.; MAUBORGNE, Renée: Stratégie océan bleu
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CHAN, Kim W.; MAUBORGNE, Renée: Stratégie océan bleu
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CHAN, Kim W.; MAUBORGNE, Renée: Stratégie océan bleuPrsentation d'une stratgie d'entreprise base sur la cration de nouveaux espaces de march et permettant de s'affranchir de la concurrence. A partir d'exemples de russites d'entreprises, prsente des modles et des outils analytiques pour exploiter les opportunits de changement de secteur d'activit tout en limitant les risques. Edition enrichie de deux chapitres.
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CHAN, Kim W.; MAUBORGNE, Renée: Stratégie océan bleu
Item no
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26692123662
US$ 25.25
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1piece
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- USA
- CAN
Ships within 48 hours · Estimated delivery Jun 15 - Jun 20
US$40
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