The Challenger SaleThe secret to sales success don't just build relationships with customers. Challenge them. What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationshipsand you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them. The Challenger Sale by Matthew Dixon, Brent Adamson, and their colleagues at CEB explores this revolutionary concept. Their extensive
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