The Strategic Enemy"This is a remarkable playbook for anyone brave enough to define their brand by what they stand against. Laura Ries shows that choosing an enemy isnt about negativityits aboutclarity, courage, and standing for something that matters. If you want your brand to stand out, start here. Guy Kawasaki, Host of the Remarkable People podcast and Chief Evangelist of Canva Many books have been written on branding. Laura Riess book is different and distinctive.