ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive Now that FINALLY explains it TikTok Black and Blue or White and Gold? How Your Brain Sees 'the Dress' Business Insider The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example Lilac Dress with Gold Embellishments and Illusion Neckline