Blue or Gold? How the brand behind #TheDress monetised viral success Kayte Rhinestone Mermaid Dress With Cape Windsor In 2015, a photograph of a dress went viral, dividing viewers over whether its colors were blue and black or white and gold. This optical illusion highlighted differences in human color perception I've been thinking about "the dress" for 10 years. Here's what I've learned. 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed
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